You’ve probably noticed that the Digitex Futures Instagram account has been generating a lot more buzz lately. And you’ve probably also heard about our affiliate program. That’s thanks to our Market Strategist Kyle Rea. It’s not only the really cool content you see on socials that’s part of Kyle’s handiwork either. He’s been busy behind the scenes helping us spread the word about Digitex and bring the project to new eyes. Let’s meet Kyle, one of the newest members of the Digitex team.
Kyle Rea Had an Unconventional Upbringing
Kyle grew up without a television and a long way from screens. Yet, despite having a youth pretty much tech-free, he became fascinated with it and started building computers in 1996. He says, “from there, I became addicted to tech and internet.” He moved from his quiet hometown out to Los Angeles and soon began to focus on what he was best at: “internet marketing and connecting the dots.”
His Experiences with Cryptocurrency Go Way Back
Unlike many people in this nascent space, Kyle first heard about Bitcoin back in 2011. He says that he initially laughed it off, calling it “nerd-money”, explaining, “at the time, I was not accustomed to financial economics. In 2016, my Uncle told me to look into it and I obsessed over it for nearly half a year before I invested a few dollars, then more and more. It was like a game to me.”
He now describes himself as being “obsessed with” cryptocurrencies after seeing the potential to earn a full time living trading. He also realized that he could avoid seeking VC financing for his business and could grow it himself instead. Apart from working with Digitex, Kyle mentors dozens of students and high net worth individuals to safely invest in crypto.
Finding Out About Digitex Futures
Kyle found out about the Digitex Futures exchange through a friend. He soon jumped on a call with our CMO Lidia Yadlos and has been helping us with our marketing efforts ever since. He says, “I’ve been working directly with Lidia and the team to strategize how to prime the exchange for maximum exposure. My favorite thing about them is that they are open-minded, always looking to be unique in this cookie-cutter market, and allow me to work without breathing over my shoulder.”
With the majority of our team now based in Moscow, Kyle’s pretty far away in terms of distance and time zones. But he still works closely with Lidia as a marketing strategist to help her “find solutions to advance the brand sentiment, nurture existing leads, run social media campaigns, and set up marketing and sales funnels.”
His plans from here on out include strengthening brand sentiment, educating new and existing users, and “creating a seamless automated system that helps onboard new users into the Digitex Ecosystem.”
Kyle’s Really Passionate About Instagram
When asked why he believes that Instagram is such an important tool, the floodgates open for Kyle. He’s really, really passionate about Instagram–and it shows, right? He enthuses: “Instagram is literally one of THE MOST POWERFUL social media platforms in the world today mainly for the reason that so many people congregate there. It has a number of tools built into the ecosystem that benefit businesses both large it provides and small and if you understand how to use it right, can be a literal money-making machine.”
He continues, “A brand’s entire portfolio is displayed right in front of your eyes, you can directly contact the user, see who they are without needing to add photos, speak your brand’s message straight through the platform and convert the unaware into dedicated followers. If one knows the ways of psychology and sociology of how a human thinks and acts, one can use any social media to their advantage but with Instagram, it has the most tools and highest conversion rates out of any social media platform available today.”
He explains that the most important thing when creating a successful social media post is “to understand your audience and their mindset.” The second thing is to “understand the tools provided by the platform,” and the third is “to craft content that has already proven itself on that particular platform.”
Instagram is all about visuals and, Kyle says, “ What tends to get the most reach on Instagram is videos, especially those that add value, entertain, are controversial, time-sensitive, visual, crafty, rare, or get people to think or want to react. The key is to get the audience involved in your brand.”
What Does He Do in His Free Time?
Perhaps unsurprisingly, Kyle laughs out loud to this question, asking “free time? What’s that? I’m CONSTANTLY working. I have dozens of students and clients, I have thousands of followers that are constantly waiting for more value posts from me and I have several businesses I’m building as well as many educational courses and working on some upcoming movie projects and a platform to help elite talent flourish across the globe.
My brain doesn’t stop, even when I’m sleeping I wake up with new ideas that I have to implement. I don’t get pleasure in things such as going to crowded clubs or sitting around gossiping about what celeb cheated on whom or whatever. I’m on this planet to make a difference; I like to innovate, educate, and hopefully help evolve the world.”
Wrapping It Up
We’re super grateful to Kyle for choosing to work with us and he feels the same way too, extending his thanks to Adam, Lidia, and the entire team for having him on board helping us strengthen our brand.
He says, “That’s how I know they are legit and really want to make an impact in the space and that’s why I’m still here working with them. I can’t wait to start trading on their zero-fee exchange and teaching others how to use their platform to their advantage!”