Yesterday, we let you know about some of our internal restructuring and processes we’ve put in place to improve our communications. A solid brand and successful business start with effective communication among the team. However, the message we project externally is equally vital. We’ve listened to your feedback lately, taken it on board, and are pleased to introduce you to our fabulous PR team.
External Corporate Communications Are Key
We’ve always done extremely well at digital marketing, building up a loyal following, and spreading the word about Digitex. Commission-free trading, non-custodial accounts, a seamless user interface, and one-click ladder trading pretty much sell themselves! But we’ve also got a dynamo of a CEO at the helm who won’t rest until his vision becomes a reality.
That said, as I mentioned yesterday, we’re aware that we’ve made some mistakes along the way, not only by missing deadlines but in inappropriately managing our external communications. Adam is a force of nature driven by his passion, knowledge, and unshakable authenticity. However, we’re well aware that his occasional outbursts of foul language may be off-putting to some people.
What the PR Team Will Be Doing for Digitex
Our new PR team will be helping us to polish and promote a more professional and “under control” image. On top of moving to Moscow and working closely with development, Adam will also be attending key conferences around the globe and giving keynote speeches, as well as interacting on panels.
The goal is to position Adam as the rightful thought leader that he is within the space. He will spread the word to new investors and fresh eyes in a calm, controlled, and professional tone.
So far, already penciled in the calendar are the Asia Blockchain Summit on 1-2 July and the Barcelona Trading Conference on 10-11 July. Attending key industry events and building up more of a presence will expand our network, reach, and credibility as a top exchange after launch.
As well as organizing these key appearances, our PR team will be constantly sending out press releases and updates on all our upcoming developments to secure press placements and interviews with key crypto influencers.
Adam enthused in his last video update that EAK Digital PR has “mad contacts” all over the world. Well, they do! And they’ll also be introducing us to major movers and shakers, polishing our message, image, and communications, and, yes, keeping Adam from swearing in front of the cameras!
Meet the EAK Digital PR Team
As a specialist blockchain PR agency, Erhan Korhaliller is the Founder and CEO of EAK Digital. Apart from being super astute, experienced, on the ball, and well-connected, Erhan has also MC’d several key conferences including the Austria Blockchain Summit in Vienna this March.
If the name sounds familiar, that’s because Erhan is also the presenter of EAK TV and he interviewed Adam at the Paris Blockchain Week Summit. He’s also had the chance to sit down and speak candidly with other industry thought leaders including the infamous CZ of Binance, Charles Hoskinson of IOHK, and NEO’s Da Hongfei.
In addition to that, Erhan’s penned many an article on his craft for top publications from Entrepreneur to International Business Times. Before setting up his own PR agency dedicated to the crypto space, he managed large-scale projects for the likes of Rolls Royce, Nike, and Vodafone. In short? He’s one smart cookie and we’re thrilled to have him on board working behind the scenes to help Digitex mature and grow!
Acting as a project manager, taking notes on all our meetings, and helping with strategic planning is Matthew Tipton. A pleasure to work with alongside Erhan, Matthew is always available and willing to help. He’s also excellent at his job, having been nominated for awards in both project management and account management.
Matthew has valuable experience of managing the entirety of the project lifecycle and is key in scouting out and developing contacts, following initial concepts and ideas through to completion, and throwing in his creativity and ideas! Before getting bitten by the blockchain bug, Matthew worked with major brands too, from Carlsberg and Harvester to Coca Cola.
Chris Sealey completes the EAK Digital PR team working alongside Digitex. He brings with him a bucketload of experience across key areas having worked as a journalist and news editor for major publications in the UK including the Daily Mail and BBC Online UK.
Garnering an enviable black book of contacts and skill with the written word (as well as knowledge of crafting a good story), Chris made his move into public relations working with an award-winning PR agency in the northeast of England.
Now he’s a member of EAK Digital and on the case for us, Chris says that he excels at getting high-profile media coverage for his clients.
Digitex Futures Is Excited and Ready for Kick Off
With our core team well organized internally and with such a skilled and connected PR crew working alongside us, we feel excited and more than ready for kick off! We’ll be bringing you updates on the exchange launch timeline very soon. In the meantime, be sure to join in the conversation on Telegram, or follow Adam on Twitter @realAdamTodd.